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By Joseph S. Fichera
First released in 1989
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Dow-Jones Irwin, The Library of Investment Banking; Volume II, 1989
Much has been made of the choice between auction‑rate
and remarketed preferred stock.
Unfortunately. most of it has
been overdone. These two types of equity
securities have been pitted against one another as if they must be mutually
exclusive. To support one, it is
thought, is to oppose the other. But
this is not the case. Auction and
remarketed preferred stock are different approaches to the same goal, long
sought by corporate treasurers:
inexpensive equity.
In the highly competitive investment banking environment
of the late 1980s, the debate has been, regrettably, so rooted in each firm's
proprietary product and market share that it has become confusing and
contradictory in the heat of the debate,
firms have argued one set of market principles about floating rate securities
when it came to preferred stock and then a completely contradictory set of
principles for other floating rate securitieseven though they were to be
issued by the same company and sold to the same buyers.
How does one discuss the advantages of remarketed
preferred when there exists such confusion in the marketplace?
First, it is essential to understand that not all remarketed preferred stock
structures are alike. When comparing
auction and remarketed preferred, it is important to know which remarketed
structure is being discussed. Currently,
two types of remarketed preferred exist:
(1) 7‑ or 49‑day clearing rate remarketed preferred,
and (2) ‑share‑adjusted remarketed preferred. The basic term in each security that is
common to each is the dividend rate, which is set by a Remarketing Agent. Otherwise they are different structures.
Second, it is also essential to understand the basic Dutch
auction structure. The comparative
advantage remarketed has in flexibility is derived from the rigid nature of the
auction security. Auction securities set
a single dividend rate, for a 49‑day period,
on an entire issue, on a single day. Critics of the remarketed method assume that
remarketed preferred attempts to do exactly what an auction security does but
through a Remarketing Agent. This is
not the case. Remarketed preferred
allows an issuer to seek and achieve goals other than the lowest 49‑day
rate in the market on a given day.
When evaluating which security to issue or purchase, one
needs to consider more than the repricing method. One should focus on the terms of the
preferred stock's structure as well as how those terms address different
corporate financing or investing objectives over time.
REMARKETED PREFERRED's PRIMARY
ADVANTAGE: FLEXIBILITY
There is one fundamental advantage to remarketed preferred
stock from which all other advantages followflexibility. Such flexibility offers investors a wide
range of investment terms and rates.
Flexibility allows issuers to manage their exposure to floating rates,
to average down their costs. Flexibility
for both investor and issuer allows them to cope with market and event risks,
to diversify repricings. Flexibility for
the broker‑dealer community gives them the tools to negotiate the best
terms in the market for both buyer and seller.
Flexibility increases liquidity under diverse market conditions.
Why Should One Care about Flexibility in the
Floating Rate Preferred Market?
Floating‑rate securities are risky for both issuer
and investor. Since the rate adjusts
periodically, the long‑term cost of the security to the issuer and,
conversely, the long‑term yield to the investor are uncertain.
These risks are particularly troublesome in the floating
rate preferred market. First, for
issuers, dividends are paid with after‑tax dollars. This makes fluctuations in dividend costs
more expensive than floating rate debt products, which are tax deductible. Second, for investors, preferred stock is a
perpetual equity security. There are no
redemption rights. The changes in yield
combined with equity risk make investors focus on preserving their capital
investment and on the ability to resell the security at the price they paid
(generally known as liquidity).
The collapse of the adjustable rate preferred stock (ARPS)
market in 1983 vividly demonstrates the need for flexibility in the preferred
market. ARPS was hailed as an innovation
over fixed preferred when it was introduced in 1982. Since the dividend rate adjusted periodically
based on broad market indices, it was thought that the security would keep its
stated value in secondary market trading over time because the yield would
float with the market. But even though
the rate floated, the security could not adjust for the changing credit quality
of the issuer, supply factors, or required spreads off market indices for
corporate securities. After more than
$10 billion in issues, liquidity was destroyed, deep‑discount ARPS
trading became commonplace, and investor confidence in the security was lost.
Dutch auction securities solved the ARPS disaster. By allowing the rate to be reset by investors
and not by a preset formula, the security could respond to all the market
factors for a particular credit on a given day.
Liquidity was brought back to floating rate preferreds. But in solving one set of problems, the
structure did not address broader but equally important market and event
factors that affect the cost of the security, not on a given day, but over
time.
Because auction and remarketed securities compete for
buyers in the volatile short‑term market, the need for maximum
flexibility is greater. Market
conditions can vary significantly from day to day, moment to moment. Unlike some other markets, short‑term
market conditions are also influenced by seasonal flows of capital into and out
of the market. For example, the month of
December is usually a horrendous marketing period. Since it is the end of the fiscal year for
many investors, balance sheet considerations override other investment
policies. In addition, since preferred
stocks are a tax‑advantaged instrument, they compete with other tax‑advantaged
securities. The tax‑advantaged
market is particularly sensitive to tax payment dates such as the month of
April. when demand for other tax‑advantaged
floating rate products is particularly weak.
Some treasurers may take a passive approach, such as
investing or issuing at one point on the yield curve. This is the strategy Dutch auction securities
follow. They continually reprice on a
fixed cycle at the 49‑point on the yield curve. Others may wish to be actively involved in
managing market and event risk. They may
seek to diversify their exposure to repricing risk, or they may make market
judgments as to when and how much to price or invest in.
Whatever the corporate objectives, flexibility gives
choice to corporate treasurers or their agents.
They have the tools to make intelligent business decisions and respond
to different asset/liability management objectives or corporate financing needs
over time. They will be able to manage
market and event risk.
How Is Flexibility Defined in a Preferred Stock?
Flexibility refers to the options available within the
terms of the equity security and who can exercise those options. The goal of flexibility is to increase
liquidity at the stated value for the investor and lower the costs of the
security to the issuer. For example, a
perpetual preferred security with a fixed rate has no flexibility. The dividend rate is usually very high and
the investor takes all the risk of resale at its stated value. A perpetual preferred security whose dividend
rate adjusts every 90 days by formula has some flexibility. Dividend rates are lower as liquidity is
increased. A perpetual preferred
security whose dividend rate and duration can change periodically and whose
frequency of change is also adjustable has more flexibility.
Preferred stock flexibility
focuses on the dividend rate and dividend period. Specifically, the structuring issues are
1) When the dividend
rate is set.
2) How many shares it
applies, that is how much of an issue or series.
3) How long it lasts
before being reset, that is, the length of the dividend period.
4) Whether the
dividend period can be extended or shortened.
5) How the rate is
determined (i.e., by auction or remarketing).
WHAT IS A REMARKETING?
A remarketing is an organized secondary market
activity. The activity refers to the buying and selling of securities through the
establishment of dividend rates and dividend periods that maintain the stock's
value at a fixed amount (i.e., the stock's liquidation preference). The 'organizer' is an investment banking
firm, broker‑dealer, or several such firms selected by the issuer of the securities
to serve as Remarketing Agent(s). This
selection is done the same way an issuer selects the broker‑dealers on
its auction.
A remarketing is conducted in a manner similar to an
initial offering of securities. The
Remarketing Agent acts as the issuer's advocate
with the market of potential investors.
This market includes other broker‑dealers representing investors
as well as investors directly. The
Remarketing Agent engages in a dialogue with these investors as to the rate and
investment term at which they would be buyers or sellers of the
securities. The Remarketing Agent then
matches buy and sell orders and confirms sales directly with investors or
through other broker‑dealers.
Remarketing Agents are not required to act as principals
in a remarketing. They act as agent for
the sellers of the securities and advocate for the issuer with investors. They can purchase securities for their own
accounts but are under no obligation to do so.
THE TWO CURRENT TYPES OF REMARKETED PREFERRED STOCK
STRUCTURES:
SUMMARY OF TERMS
All remarketed preferreds are not alike. Currently, there are two types of remarketed
preferred. Each is a flexible
preferred. but the degree of flexibility
varies. The share‑adjusted method
is the most flexible and has been used by a variety of Wall Street firms. The 7‑ or 49‑day clearing rate
method, which is favored by one firm, however, has more issues
outstanding. Figures 1 and 2
present a summary of the key terms of each type of remarketed preferred
structure.
COMPARISON OF TERMS WITH AUCTION SECURITIES:
SHARE‑ADJUSTED STRUCTURE VERSUS DUTCH AUCTION
With a share‑adjusted remarketed security, the
Remarketing Agent has complete flexibility to adjust both the dividend rate and
the period to which it applies for each share. In an auction, only the rate can vary for all
shares and only on a preset schedule.
Figure 3 is a comparison of the key terms of each security.
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FIGURE 1
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Terms Common to Both Types of
Remarketed Preferreds
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Rate
setting
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Remarketing
agent selected by the issuer
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Denominations
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Shares
are usually sold (individually or in units) with a liquidation preference of
at least 5100,000 and may tie issued in one or more series
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Dividends
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Cumulative
from the date of original Issue and on each share's dividend payment date.
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Redemption
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Shares
usually redeemable on the fast day of any dividend period in whole or in part
at a redemption price equal to the liquidation preference of the share plus
accumulated and unpaid dividends
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Minimum
rate
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None
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Maximum rate
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Based on the prevailing rating
of the issue and the length of the Dividend Period. Maximum rates have varied as the security
has evolved, but generally range from 110% of 60‑day Commercial Paper,
as quoted by the Federal Reserve for AAA credits, to 250% of 60‑day
Commercial Paper for not rated or below‑investment grade credits.
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*These are standards for both
auction and remarketed preferred stocks.
ADVANTAGES OF THE SHARE‑ADJUSTED
REMARKETED METHOD FOR BROKER‑DEALERS
Self Orders Are Known with Precision
The amount of remarketed stock that must be sold is always
known precisely at each remarketing date.
In an auction, no one knows exactly what is for sale until the auction
occurs. This uncertainty increases the
risk that broker‑dealers will not have found enough buy orders to cover
the sell orders, which would result in a failed auction. The remarketed method eliminates this
uncertainty and allows for a more orderly marketing of the shares.
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FIGURE 2
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The Different Terms Common for Each
Type of Remarketed Preferred
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Term
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Share‑Adjusted
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7‑
or 49‑Day Clearing Rate
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Dividend periods
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Choice of two types of dividend periods for each
individual share:
Short Term
1‑364 days with 1‑day increments
or
Long Term
1 year to perpetuity
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7‑day, 49‑day, or optional dividend
periods with 7‑day increments.
Optional dividend periods may be established only by the board of
directors after sufficient notification procedures.
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Change in dividend period at Remarketing Agent's option.
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Change in dividend period only at Owner's option.
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Dividend rate(s)
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Each share will bear the lowest rate necessary for the
Remarketing Agent to sell that share at its liquidation preference (i.e.,
par). Different shares within the same
dividend period may bear different rates.
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All shares within a 7‑ or 49‑day dividend
period will bear the lowest rate necessary for the Remarketing Agent to sell
all shares at par (i.e., clear the market) for that dividend period.
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Determination of shares available for remarketing
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Automatic sell
order unless revoked: Investor is
considered to have rendered his shares for sale at the end of each dividend
period unless he notifies the Remarketing Agent that he wishes to hold the shares
at a specific rate and period as determined by the Remarketing Agent.
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Automatic hold
order unless revoked: Investor is
considered to continue to hold his shares, as adjusted by the Remarketing
Agent, unless he notifies the Agent that he wishes to sell his shares.
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Effect of failure to remarket
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If for any reason a share is not remarketed on its day
of tender, the individual share, not the entire issue, will be retained
prorata by all tendering Owners. Until
successfully remarketed, such share will have successive dividend periods of
one business day and a dividend, payable daily, set at the maximum rate.
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If for any reason a share is not remarketed on its day
of tender, all shares tendered on that day will be retained prorate by
Owners. The maximum rate will apply to
all shares, whether sold or unsold, continuing for both 49‑ and 7‑day
periods until successfully remarketed.
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FIGURE 3
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Comparison of Share‑Adjusted
Remarketed with Dutch Auction Rate
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Term
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Share‑Adjusted
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Dutch
Auction
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Dividend periods
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Choice of two types of dividend periods for each
individual share:
Short Term
1‑364 days with 1‑day increments
or
Long Term
1 year to perpetuity
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49 days for all shares
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Dividend rate(s)
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Individually rates, lowest rate to sell each
share: each share independent of all
other shares.
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Clearing rate, lowest rate to sell all shares, all
shares must bear same rate.
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Effect of failed sale
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Only those shares remaining unsold will bear the
maximum rate. The rate will be in
effect consecutive one‑day dividend periods until successfully
marketed.
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The maximum rate will apply to all shares, whether
sold or unsold, continuing for the next 49‑day period.
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Determination of shares available for sale
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Automatic sell order unless revoked. Shares are deemed tendered for sale unless
investor affirmatively accepts new dividend rate and period prior to
3 pm on day preceding remarketing date.
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Automatic hold order unless revoked. Investors do not have to reveal intentions
to hold or sell until the auction deadline.
Prior to this, all decisions are revocable.
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Length of marketing period
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22 hours, from 3 pm on last business day of
the dividend period to 1 pm of the following day. During this time firm sales of tendered
shares, with the ability to set both the dividend rate and divided period on
each share independent of each other share, may be made by the Remarketing
Agent.
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12 pm on auction date. bids are received and the winning
(clearing) rate is calculated. Broker‑dealers
may solicit orders prior to this time, but no firm sales can be made until
the auction occurs.
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Ongoing administrative costs
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0.25% of principal amount per annum remarketing fee,
0.035% of principal amount per annum for combined services of Tender Agent,
Transfer Agent, Registrar and Paying Agent.
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0.25% of principal amount per annum broker‑dealer
fee; 0.03% of principal amount per annum for combined services of Auction
Agent, Transfer Agent, Registrar, and Paying Agent.
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Shares Are Priced throughout the Remarketing Day
Dividend rates and periods for remarketed shares available
for sale occur all during the day on the remarketing date. The Remarketing Agent and broker‑dealers
have a 22‑hour period to remarket tendered shares and make firm
sales. During this period each share is
priced as it is sold, resulting in an average cost to the issuer on the day of
sale. This is significantly different
from an auction, where all shares are priced at a single time. As such, rates reflect market conditions only
at that point.
Offering Scale Can More with the Market
Since it can set rates and periods on shares throughout
the remarketing period, the Remarketing Agent can constantly update the
offering scale of dividend rates and periods to changing market
conditions. With precise knowledge of
sell orders and by being market sensitive throughout the remarketing day, the
Remarketing Agent is better positioned to ensure a par sale and prevent any
failure to remarket.
ADVANTAGES OF THE SHARE‑ADJUSTED
REMARKETED METHOD IN MANAGING RISKS
Term Selection
The share‑adjusted remarketing method allows the
Remarketing Agent to tailor repricing terms (like maturities) of specific
shares to satisfy investors; for example, 10 shares with a 90‑day
dividend period, 63 shares with a 57‑day dividend period, or
40 shares with a 2‑year dividend period. In addition, conflicts with other outstanding
preferred issues or troublesome dates (such as year‑end) can be avoided
by remarketing shares past these periods.
Unlike auction securities, there is no one cycle; rather, there are
flexible investment terms.
Pricing along the Demand Curve
Since remarketed shares can be tailored to suit individual
investor preferences, many investors will accept more aggressive rates if
specific 'maturity' needs are met.
Auction shares, on the other hand, have all investors compete for a
level at a fixed pricing period and cycle.
Dollar Cost Averaging
Remarketed shares may be remarketed over multiple dividend
periods, thus achieving an effective average rate of the issue. Auction securities bear a single rate. Over a period of time, an average rate will
likely produce lower all‑in‑costs than those associated with a
standard, single‑term Dutch auction.
Market Timing
Shares may be remarketed with specific terms depending on
the shape of. or anticipated changes in,
the yield curve. This market‑sensitive
feature allows the Remarketing Agent to respond to a changing interest rate
environment on the entire issue, thus reducing the issue's exposure to volatile
short‑term market movements.
Increased Likelihood of a Par Sale
Since the Remarketing Agent can, during the remarketing
process, adjust both the dividend rate and the dividend period to almost any
level on an individual share basis, the likelihood of achieving a par sale is
increased substantially. Investor
interest can be increased with a variety of terms rather than a single term.
Ongoing Control
The issuer may choose to register additional shares, so
that remarketed shares may be increased on an ongoing basis if warranted. Shares may also be retired at the end of each
dividend period at the option of the issuer.
This flexibility enables the issuer to have direct control over the
amount of stock outstanding at any given time.
Shares Subject to Penalty Rate
The maximum rate for any failed sale of remarketed stock
is applied only to those shares not sold, rather than the entire issue. In addition, the minimum penalty period to
which this rate applies is only 1 day instead of 49 days. Auction shares require the maximum rate to
apply to all shares, whether sold or not, for 49 days, even if there is
investor demand for shares prior to the end of the period.
HOW A SHARE‑ADJUSTED REMARKETED PROGRAM WORKS:
THE EXXON EXAMPLE
Exxon Corporation, through its subsidiary Exxon Capital
Holdings, is the largest single issuer of remarketed preferred stock. As of mid‑1989, Exxon had
$330 million outstanding, with $420 million remaining on its SEC
shelf filing. The choice of remarketed
preferred had to overcome some strong historical biases in favor of the Dutch
auction method within Exxon, which in 1976 was the first company to sell
securities through the Dutch auction process.
Exxon's share‑adjusted securities are sold through a
portfolio approach. The company issued
two classes of securities with identical terms but with different Remarketing
Agents. Each Remarketing Agent has
approximately the same amount of stock to remarket. Through this approach, Exxon has established
a competitive remarketing process with its agents. Five other firms serve as broker‑dealers
on the program.
Exxon's portfolio approach means that a small percentage
of the entire issue is available for repricing on any given day. Unlike an auction issue, where 100 percent is
repriced once every seven weeks. Exxon
reprices from $3I5 million of stock (15 percent of the issue) in
each remarketing.
The number of dividend periods in the portfolio is the
diversification of the repricing risk.
It also reflects tailoring dividend periods to individual investor
demand and Exxon's liability management objectives (see Figures 4, 5, and
6).
DEBUNKING THE MYTHS OF THE AUCTION/
REMARKETED PREFERRED MARKET
Myth #l: One
Preferred Stock Pricing Method
Always Gets Lower Rates than the Other Method
If one were to price a remarketed security and an auction
security for the same credit quality on the same day for the same 49‑day
term, the dividend rate for each would also be about the same. The advantage of remarketed preferred does
not lie in its similarity to an auction but in its unique capabilities. Investment terms can be lengthened or
shortened. Offering rates can move with
the market. Significant savings can be achieved only by applying the same liability
management principles to a floating rate preferred stock program that one would
apply to any other floating rate program.
A remarketed preferred can cost an issuer less because repricings are
diversified and terms arc tailored to buyer interest, not because it uses one
pricing method over another.
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FIGURE 4
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Share‑Adjusted Remarketed Stock‑Sample
Remarketing Portfolio Exxon:
October 3, 1988
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Number of
Days
in Period1
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$7,200,000
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6.100%
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03‑Oct‑88
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03‑Oct‑88
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1
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$1,000,000
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5.950%
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27‑Jul‑88
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04‑Oct‑88
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70
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$12,000,000
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6.400%
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16‑Aug‑88
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06‑Oct‑88
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52
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$1,000,000
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5.770%
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16‑Jun‑88
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13‑Oct‑88
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120
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$1,500,000
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6.400%
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16‑Aug‑88
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16‑Oct‑88
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62
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$1,000,000
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6.450%
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01‑Sep‑88
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16‑Oct‑88
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46
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$5,000,000
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5.850%
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18‑Jul‑88
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23‑Oct‑88
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96
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$10,000,000
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6.350%
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07‑Sep‑88
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25‑Oct‑88
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49
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$1,000,000
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6.250%
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16‑Sep‑88
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31‑Oct‑88
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46
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$5,000,000
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6.250%
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19‑Sep‑88
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06‑Nov‑88
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49
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$2,000,000
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6.250%
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19‑Sep‑88
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07‑Nov‑88
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50
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$5,000,000
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6.360%
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20‑Sep‑88
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07‑Nov‑88
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49
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$10,000,000
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6.350%
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13‑Sep‑88
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09‑Nov‑88
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58
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$2,000,000
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6.300%
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22‑Sep‑88
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09‑Nov‑88
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49
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$4,000,000
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6.310%
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15‑Aug‑88
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13‑Nov‑88
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91
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$2,000,000
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6.250%
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28‑Sep‑88
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13‑Nov‑88
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47
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$7,000,000
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6.300%
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19‑Sep‑88
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14‑Nov‑88
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57
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$3,000,000
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6.220%
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26‑Sep‑88
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14‑Nov‑88
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50
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$3,000,000
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6.230%
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22‑Sep‑88
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20‑Nov‑88
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60
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$1,300,000
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6.260%
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03‑Oct‑88
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21‑Nov‑88
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50
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$5,500,000
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6.200%
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21‑Sep‑88
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27‑Nov‑88
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68
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$2,000,000
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6.240%
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29‑Sep‑88
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29‑Nov‑88
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62
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$3,000,000
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6.250%
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20‑Sep‑88
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04‑Dec‑88
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76
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$3,500,000
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6.280%
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03‑Oct‑88
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04‑Dec‑88
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63
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$3,000,000
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6.520%
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01‑Sep‑88
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14‑Dec‑88
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105
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$1,000,000
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6.520%
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02‑Sep‑88
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14‑Dec‑88
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104
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$102,000,000
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Weighted Average
6.273%
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Average Days
55.40
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1 Includes
both beginning and end dates of each specified dividend period.
Exxon's repricing portfolio is diversified. No more than $3‑15 million of
stock is repriced on any given day. And,
on each repricing date, the Remarketing Agent can otter a wide range of investment
terms to stimulate and satisfy market demand.
In this example, shares were sold volts dividend periods from 1 day
to 120 days.
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FIGURE 5
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Exxon
Remarketing Portfolio as of December 27, 1988
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Number of Days
in Period1
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$2,000,000
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7.400%
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21‑Dec‑88
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02‑Jan‑89
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13
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$9,500,000
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7.500%
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27‑Dec‑88
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02‑Jan‑89
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7
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$1,500,000
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7.000%
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05‑Dec‑68
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03‑Jan‑89
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30
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|
$2,500,000
|
6.450%
|
10‑Nov‑88
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04‑Jan‑69
|
56
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|
$8,000,000
|
6.680%
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15‑Nov‑88
|
04‑Jan‑89
|
51
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|
$1,000,000
|
6.700%
|
15‑Nov‑88
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04‑Jan‑89
|
51
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$1,000,000
|
6.700%
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16‑Nov‑88
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04‑Jan‑89
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50
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|
$1,000,000
|
6.330%
|
04‑Oct‑88
|
04‑Jan‑89
|
93
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|
$2,700,000
|
6.290%
|
04‑Oct‑88
|
08‑Jan‑89
|
97
|
|
$2,500,000
|
6.450%
|
09‑Nov‑88
|
08‑Jan‑89
|
61
|
|
$3,000,000
|
6.850%
|
21‑Nov‑88
|
08‑Jan‑89
|
49
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|
$10,000,000
|
6.500%
|
10‑Nov‑88
|
09‑Jan‑89
|
61
|
|
$2,000,000
|
6.480%
|
10‑Nov‑88
|
10‑Jan‑89
|
62
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|
$2,000,000
|
7.080%
|
13‑Dec‑88
|
11‑Jan‑89
|
30
|
|
$1,500,000
|
6.350%
|
17‑Oct‑88
|
12‑Jan‑89
|
88
|
|
$1,000,000
|
7.050%
|
28‑Nov‑88
|
16‑Jan‑89
|
50
|
|
$4,500,000
|
7.000%
|
28‑Nov‑88
|
16‑Jan‑89
|
50
|
|
$3,000,000
|
7.125%
|
30‑Nov‑88
|
16‑Jan‑89
|
48
|
|
$4,000,000
|
6.270%
|
24‑Oct‑88
|
17‑Jan‑89
|
86
|
|
$1,000,000
|
7.000%
|
05‑Dec‑88
|
22‑Jan‑89
|
49
|
|
$25,000,000
|
6.400%
|
31‑Oct‑88
|
29‑Jan‑89
|
91
|
|
$2,500,000
|
6.400%
|
01‑Nov‑88
|
29‑Jan‑89
|
90
|
|
$2,000,000
|
7.150%
|
14‑Dec‑88
|
31‑Jan‑89
|
49
|
|
$1,000,000
|
7.050%
|
09‑Dec‑88
|
01‑Feb‑89
|
55
|
|
$5,000,000
|
7.130%
|
15‑Dec‑88
|
05‑Feb‑89
|
53
|
|
$7,000,000
|
7.150%
|
19‑Dec‑88
|
05‑Feb‑89
|
49
|
|
$2,000,000
|
7.280%
|
22‑Dec438
|
08‑Feb‑89
|
49
|
|
$1,000,000
|
7.150%
|
16‑Dec‑88
|
13‑Feb‑89
|
60
|
|
$4,000,000
|
6.490%
|
14‑Nov‑88
|
14‑Feb‑89
|
93
|
|
$5,000,000
|
6.380%
|
24‑Oct‑88
|
20‑Feb‑89
|
120
|
|
$1,300,000
|
6.800%
|
22‑Nov‑88
|
20‑Feb‑89
|
91
|
|
$1,000,000
|
6.800%
|
29‑Nov‑86
|
26‑Feb‑89
|
90
|
|
$4,000,000
|
6.720%
|
15‑Dec‑88
|
15‑Mar‑89
|
91
|
|
$1,000,000
|
7.050%
|
02‑Dec‑88
|
02‑Apr‑89
|
122
|
|
$5,000,000
|
7.000%
|
06‑Dec‑88
|
03‑Apr‑89
|
119
|
|
$130,000,000
|
Weighted Average
6.746%
|
|
|
Average Days
51.20
|
1 Includes
both beginning and end dates of each specified dividend period.
The
end of December is usually a horrendous time in the shoe‑term market. Whereas an auction security would be forced to
reprice because of its fixed schedule.
Exxon's share adjusted program could avoid this period. Shares were repriced past this period on an opportunistic
basis. Over several weeks, not a forced
schedule.
|
FIGURE 6
|
|
|
|
|
|
Exxon Rate
Comparison
|

|
6.741%
|
Exxon Weighted Avg.
|
|
6.925%
|
SecPac Weighted Avg.
|
Over a 10‑month sample period Exxon's Share‑Adjusted
Weighted Average Cost outperformed the best‑performing Dutch auction
issuer by over 18 basis points.
Myth #2:
Remarketings Are Not Even‑Handed
It is odd for action preferred makers to criticize
remarketed preferred because it doesn't appear even‑handed, given the
way the auction process works. The Dutch
auction process slants the competitive process in favor of the buyers. Since a Dutch auction (unlike the most common
auction process, the one used by the U.S. Treasury) guarantees that a bidder
will receive the higher of his bid rate or the bid rate that sells the last
share (the clearing rate), auction securities do not treat buyer and seller,
issuer and investor alike.
The most efficient markets, however, are negotiated and
competitive. In an environment of full
disclosure, remarketings exemplify the fundamentals of the capital
markets. Buyers and sellers with
different objectives, different needs, different views on interest rates, and
different views on the value of the credit meet in setting the rate and term on
the security. A successful remarketing
is a willing buyer and a willing seller.
There is no value judgment assigned to the negotiation because it is
the market.
In the negotiated setting of a remarketing, the
Remarketing Agent is clearly the advocate for the company. Its objective is to get the lowest possible
cost of capital for the issuer.
Investors. on the other hand,
seek the highest possible return for their investment. The
Remarketing Agent, though an advocate, cannot sec any terms on the security
unless the owner or purchaser affirmatively agrees with such terms.
Each side gets only what is agreed to
when they make the trade. If the current
owner disagrees with the Remarketing Agent, the agent sells the stock to
someone else. The guiding principle in a
remarketing is willing buyer, willing seller.
The remarketing process is similar to the way broker‑dealers
set the rate and repricing terms on billions of dollars of debt annually. Broker‑dealers and buyers are not
hesitant in this $130 billion plus market.
Although this is equity and not debt, the repricing duties of the broker‑dealer
are no different. The differences
between debt and equity are differences affecting risk and return, that is, the
rate and term the securities can be sold.
They have nothing to do with the remarketing process. The distinctions between debt and equity do
not disqualify the broker‑dealer from advocating, negotiating, and
trading the preferred stock security in a remarketing just as in any other
secondary market activity.
Myth #3:
Remarketings Rely on a Single Broker‑Dealer and a Single Sales
Force; Auction Securities Have the Entire Street Working for the Issuer at Every
Auction
Participation in a remarketing can be, and is, as broad as
participation in Dutch auction securities.
Neither pricing mechanism limits participation or guarantees it. Rather, participation is dependent on how
issuers and their underwriters decide to operate the auction or remarketing
process.
Neither auctions nor remarketings guarantee
liquidity. To date, auctions for five
issuers have failed; there have been no failed remarketings. But the notion of automatic broad market
participation, and therefore greater liquidity, in one repricing mechanism
versus another is not supported by the facts.
Indeed, the failed auctions to date demonstrate that the auction
mechanism is no better than auction advocates believe remarketing to be.
Failed Auctions through September, 1989
|
August, 1987
|
$125.000.000
|
MCorp (B/ba)
|
|
February, 1988
|
$75,000.000
|
First Arkansas Funding
(AAA/aaa)
|
|
September, 1988
|
$250,000,000
|
The Kroger Company (A/a2)
|
|
August, 1989
|
$150,000.000
|
American Airlines (A/a2)
|
|
September, 1989
|
$77,000,000
|
Tuscon Electric (BBB‑/ba2)
|
In each failed auction, market participants held a single
broker‑dealer responsible for not marketing the issue aggressively. This contradicts the basic assertion that
the entire street is working for the issuer at every auction, and illustrates
how Dutch auction securities actually work.
Liquidity is not provided by the auction but by the initial underwriters
of the issuethe ones who shared in the large up‑front commissions.
The secondary after‑market is
dependent on these firms. Usually 80 percent
of an auction is consistently won by the initial underwriters, and the
remaining 20 percent is scattered among other dealers.
Although MCorp was more a case of credit quality than
auction mechanism, the cases of First Arkansas Funding and The Kroger Company
illustrate this point dramatically. Each
issuer was investment grade; First Arkansas, in fact, was an AAA/aaa‑rated
single‑purpose finance subsidiary with largely U.S. government‑backed
mortgages as assets. Each was a standard
49‑day Dutch auction. And each had
15 to 20 broker‑dealers signed up and eligible to bid the
auctions. Prudential‑Bache, one of
the least experienced professionals in the auction market, underwrote First
Arkansas, and Goldman Sachs, one of the largest and most sophisticated auction
underwriters, brought Kroger to market.
Neither Goldman Sachs nor Prudential‑Bache submitted
bids in the auctions for their own accounts, but for different reasons. When the two underwriters did not purchase,
and since no one knows how many sell orders there will be in any auction, there
was not enough demand from the rest of the street and each auction failed. As a result of a single broker‑dealer's
actions, the auction mechanism failed to ensure liquidity.
In practice, Dutch auction preferreds operate like
remarketings but without the benefits
that the flexible remarketing structure can bring to the pricing, sale, and
setting of the terms of the issue.
Even though there is an independent auction agent who receives bids and
does the mathematical calculation of the rate, the reality of the Dutch auction
structure is that the initial lead manager of the issue acts as the informal
remarketing agent for the security on an ongoing basis.
An examination of the day‑to‑day workings of
the auction market shows how liquidity is dependant upon a small number of
firms. Prior to each auction, the lead
manager canvasses the street for bid orders and to determine whether current
owners intend to sell their securities at the auction or continue to hold
them. This exercise, known as price
talk, is published by Telerate each day.
Once price talk is established, the lead manager will
usually submit a clearing bid; that is, a bid (or series of bids) for its own
account without an independent investor behind it. The clearing bid is designed to 'stop out
the auction by setting a maximum rate that clears the market. While the broker‑dealer is working to
generate demand, the reality of the auction preferred process forces the same
broker‑dealer to set the rate (and therefore provide the liquidity) on
the preferred based on its estimate of buy and sell orders.
Consider also that of all the Dutch auction preferred
issues brought to market to date (mid‑1989), not one of them conducted
its initial sale as a Dutch auction.
Placement of the securities for the first 49‑day term is conducted
similar to a remarketing. Yet when it is
argued that a Dutch auction conducted just 49 days after the initial
offering is essential for broad market participation, one has to ask why is it
not true for the initial sale of the securities 49 days earlier The most common response is that distribution
and placement of the securities are important elements of a continuing stable
secondary market. But if this is true at
the initial offering, it is certainly true at each repricing.
After one understands the practice of the Dutch auction,
it is easier to see that the other terms of the securitythe flexibility
issues (the length of the dividend period, the amount to which it applies, the
rate, etc.)are a important as the pricing mechanism. Neither pricing mechanism has a lock on broad
investor participation or liquidity.
Myth #4: There
Is Not Enough Market Demand for a Flexible Remarketed Security
In a widely circulated publication, an auction advocate
argued against remarketed preferred by developing an argument based on a
concept called 'coverage.' The
difference in the amount of estimated bids for auction securities (demand) in a
selected week versus the amount of securities at auction (supply) in that same
week is the so‑called 'coverage.'
A ratio of 3.1 (demand to supply) is assumed necessary for a smoothly
functioning market. It was argued that
remarketed securities decrease coverage because of a dividend period less than
the standard 49‑day cycle. One
week's data were used to represent the entire preferred market.
In considering coverage, it is important to remember that
investors have a multitude of objectives and portfolio requirements. Remarketing
advocates believe that the issuer who appeals to the diversity of investor
needs (i.e., not just 49 days)
has the broadest and deepest market to sell its shares. Flexibility in the remarketing process
recognizes that demand is not static.
Supply and demand (another way of saying 'coverage') are interactive.
Accordingly, the simplest way to ensure adequate coverage
for a given issuer is to offer the market a variety of investment choices at
each repricing date. Remarketed
securities focus on coverage of an issue of securities, not coverage of the
entire preferred market. By introducing
multiple dividend periods and market rates for each period (not just a so‑called
7‑day cycle, but the full spectrum of money market terms for example, 1‑364 days),
the likelihood of a successful remarketing is increased exponentially. Less of an issue is repriced at any given
time. More dollars are left chasing less
of a given issue. And if shorter repricing periods (less than
49 days), by the logic of coverage theory proponents, must increase
coverage. For example, 50 percent
of share‑adjusted remarketed repricings are for dividend periods greater
than 49 days.
Conversely, as the number of 49‑day Dutch auction
issues grows, the amount of auction supply repricing each week grows, which
increases the risk of insufficient coverage (i.e., of a failed auction). Unless one assumes that every new auction
security automatically increases demand for that security threefold, then
issuers and investors will face greater risk of failed auctions as each week's
demand is spread among many more auctions, all offering the same 49‑day
investment term (see Figure 7).
Remember that the entire principal amount of an auction security must be
repriced on a single day for a single fixed term. It is no wonder that auction proponents worry
about coverage.
REPRESENTATIVE ISSUERS
Issuers of remarketed preferred stock have included
Citicorp, Exxon Corporation, Chrysler Financial, General Electric Capital
Corporation, Ultramar America, Pacific Enterprises, and a variety of savings
and loans and thrifts.
|
FIGURE 7
|
|
|
|
|
|
Dutch Auctions Increasingly Crowded
Calendar Chart
|

Dutch
auction securities offer only a single 49‑day term, so as supply
increases, each issuer is subjected to increasing competition for buyers. This competition cannot be foreseen or
managed because of the rigid structure of the security.
As of June, 1989 every auction underwriter has
underwritten a remarketed issue and participates in remarketings. This includes the notable firm that made its
'choice' and vowed in 1987 that it would never underwrite a remarketed
security.
CONCLUSION
The evolution of floating rate preferred stock
demonstrates the ingenuity and sophistication of investment bankers. Issuers have received low‑cost equity
and investors a higher return than comparable investments in commercial paper
and other short‑term securities.
Over a period of less than five years, a $20 billion market was
created and a once sleepy product area became a source of innovation and an
arena of intense competition.
The remarketing process can maximize the flexibility of
both issuer and investor and supplement the already developed market for 49‑day
preferred stock investments. Liquidity
is enhanced because the security can access different markets continually. It has a broader and deeper market in which
to sell shares because it is so flexible.
But even among remarketed preferred stocks there are
differences that must be recognized. For
example, 7‑ or 49‑day preferred offers investors only two choices
at each repricing, whereas share‑adjusted has few restrictions on what it
can offer investors.
Like all markets and all products, few things are
static. Remarketed preferred stock, in
particular the share‑adjusted method, represents a refinement and
improvement of an excellent product. Yet
remarketed preferred may not be appropriate for all issuers, just as an auction
security may also be inappropriate.
Undoubtedly, however, corporate treasurers need to have options to tailor
their sale of securities to their needs.
As this product area has evolved, treasurers have been given more
options.
It is best to remember Benjamin Franklin's warning: neither Blame All nor Praise All. Instead, fit the terms of an equity offering
to the needs of the issuer and the demands of the market. Remarketed preferred need not be in conflict
with auction preferred. It is a useful
supplement to the tools a corporate treasurer must have to achieve the often
elusive goal of cheap equity.
|
APPENDIX 26‑A
|
|
|
|
|
|
7‑ or 49‑Day Clearing Rate
Remarketing Timetable
|
Second to Last
Business Day of 7‑ or 49‑Day Dividend Period: Tender Date
|
By noon E.S.T.
|
The Remarketing Agent makes
available to current and prospective shareholders nonbinding Indications of
the dividend rate for the subsequent 7‑ or 49‑day dividend
periods.
|
|
By 1 P.M.
|
Current 7‑day
shareholders (and 49‑day shareholders whose dividend periods are
ending) must give irrevocable notice to the Remarketing Agent it they wish
their shares to be (1) sold at the remarketing, or (2) retained for
a different 1‑ or 49‑day dividend period horn what they currently
own. Shareholders who do not make any
affirmative selection are deemed to have rolled their investment for another
dividend period of equal length.
|
|
After 1 P.M.
|
Remarketing of shares tendered
for sale begins.
|
|
Next Business Day:
Dividend Reset Rate
|
|
Opening of Business
|
Remarketing continues, it
necessary.
|
|
By 4 P.M.
|
Remarketing Agent completes
remarketing and deter‑mines the applicable dividend rates for the next
succeeding 7‑ or 49‑day dividend period.
|
|
By 4:30 P.M.
|
Remarketing Agent notifies all
holders and purchasers of the results of the remarketing.
|
|
Next Business Day.
Settlement and Beginning of Each Dividend Period
|
|
By 10 A.M.
|
Settlement through Depositary
Trust Company and payment of accumulated dividends to current and former
Owners whose dividend period has just ended.
|
Dutch auction sectaries otter
only a single 49‑day term so as supply increases, each issuer is subjected
to increasing competition for buyers.
This competition cannot be foreseen or managed because to the rigid
structure of the security.
|
APPENDIX 26‑B
|
|
|
|
|
|
Share‑Adjusted Remarketing
Timetable
|
Last Business Day of Any Dividend Period
|
By 1 P.M. E.S.T.
|
Upon request, the Remarketing
Agent determines and makes available nonbinding dividend rates for their
respective dividend periods based on then‑current remarketing
conditions.
|
|
By 3 P.M.
|
Current shareholders whose
dividend periods are ending must notify the Remarketing Agent if they wish to
retain their shares. The Remarketing
Agent is required, if requested, to give a binding commitment as to the
subsequent dividend rate and period applicable to a current owner's shares
should they be retained. Shareholders
who do not affirmatively decide to retain their investments by agreeing to a
specific dividend period and rate, or simply do not communicate their
intentions, and deemed to have tendered their shares for sale.
|
|
After 3 P.M.
|
Remarketing of tendered shares
begins. A purchaser at the lime of
agreement to purchase may obtain a binding commitment as to the specific
dividend period and dividend rate on the investment.
|
|
Next Business Day:
First Day of Next Dividend Period
|
|
Opening of business
|
Remarketing continues, if necessary. Dividend rates and periods offered may be
adjusted to then‑current remarketing conditions.
|
|
By 1 P.M.
|
Deadline for completing
remarketing of tendered shares and establishing respective dividend rates and
dividend periods.
|
|
By 2:30 P.M.
|
New owners settle their
purchases in immediately available funds.
Former owners are paid the proceeds of the remarketing plus
accumulated dividends. Continuing
owners are paid accumulated dividends for the previous dividend period.
|
Forty‑nine days is the standard
length or the auction dividend period because federal tax law requires a
corporate investor to hold preferred stock for a minimum of 46 days in order to
claim the 70 percent tax deduction for income received from dividends. Forty‑nine days is the next period
equally divided by seven days, which allows the security to have a fixed,
consistent repricing cycle occurring on the same day of the week throughout the
year (i.e., every seven weeks) and guarantees that an investor will meet the
minimum holding period between repricings.
Contrary to general beliefs, auction
securities do not automatically allow an unlimited number of broker‑dealers
to participate in auctions. Each broker‑dealer has to be selected
by the issuer; and the issuer can determine the number of eligible
dealers. The same a true fur remarketed
securities.
Investors must still hold shares for at
least 46 days to claim the tax advantages.
However, dividend periods may be added together to establish the minimum
46‑day holding period (e.g., two 23‑day periods, seven 7‑day
periods, or one 40‑day and one 6‑day period).
Critics of remarketed preferred often miss
this point. Remarketing Agents cannot force
a rate and term on an investor just as an auction broker‑dealer cannot
requite an investor to bid a certain rate.
Remarketing Agents make the determination, but it is not effective
unless it is accepted by a current owner or, in case an owner rejects it and
tenders his shares, by a new purchaser of the shares.
Indeed, most auction underwriters hold
back 50‑75 percent of the selling commissions on the initial sale to
compensate their salespersons in subsequent auctions. Other broker‑dealers in the auction are
compensated by the issuer at only a fraction of what the initial underwriters
receive. This means that each broker‑dealer
concentrates on distributing the issues that it originally brought to market.
Goldman was prevented because of a
conflict of interest issue resulting from its role as financial advisor to the
issuer in a potential restructuring.
Prudential‑Bache made a policy decision not to inventory shares
unless there was independent buyer demand from its sales force.
Price talk is unique to auction refund securities. Nothing like it is done on any other type of
auction in the capital markets.
Competitive presumes do not allow it in those auctions.
This estimate could not be independently verified
since it was based on one unnamed auction agent's count for one week and
presumably contains the cover bids of broker‑dealers. It is likely false to also assume that demand
in one week is the same as demand in the 51 other weeks of the year. If there is anything certain about the short‑term
marketplace, it is that demand varies.
There are seasonal flows of capital into and out of the market.
Blame All and Praise All are two
blockheads. Benjamin Franklin, Poor Richard's Almanac (1734).
|